Tujuan:

• Increasing Tourist Visits to Local Destinations: Attract more visitors to local tourist spots.
• Enhancing the Quality and Diversity of Tourism Facilities: Improve and expand the range of tourism amenities and services.

• Promoting Local Economic Growth through Tourism: Stimulate the local economy by boosting tourism-related activities.

Description: This activity aims to enhance the production of goods produced by Women's Business Groups (KUPS). The main focus is on developing production capacity, improving product quality, and expanding market reach for products made by women's groups. It covers various aspects, including technical training, raw material procurement, and marketing strategies.

Objectives of the Activity:

1. Enhance Production Capacity:

   • Increase the number of products that KUPS can produce by optimizing the production process and improving work efficiency.
   • Provide training on better production techniques and necessary tools.

2. Improve Product Quality:
   

   • Develop higher quality standards for KUPS products to meet market and consumer needs.
   • Conduct training on quality control and product improvement techniques.

3. Market Expansion and Marketing:
   

   • Assist KUPS in designing and implementing effective marketing strategies to enhance product visibility and sales.
   • Create opportunities to market products in a wider market, both locally and online.

4. Raw Material Procurement and Management:
   

   • Provide better access to quality raw materials and manage raw material supplies efficiently.
   • Conduct training on raw material procurement and inventory management.

5. Empower Women Economically:
   

   • Increase the income and welfare of KUPS members through enhanced production and product sales.
   • Provide support in financial management and business planning.

Description: Develop marketing strategies that integrate KUPS products with tourism destination promotion campaigns. This includes using social media, promotional materials, and collaborating with travel agencies.

1. Increase the visibility of KUPS products in the tourism market.
2. Integrate KUPS products into tour packages and tourism promotions.

3. Encourage tourists to purchase local products during their visit.

Description: Providing training to Pokdarwis members to enhance their skills in destination management, visitor services, and promotion.

Examples of Activities:

• Destination Management Training: Teaching destination management techniques, including facility management and visitor services.
• Tourism Marketing Training: Teaching how to promote destinations and local products through social media, websites, and promotional materials.
• Visitor Service Workshops: Teaching communication and customer service skills to enhance the tourist experience.

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1. Enhance Managerial and Operational Skills: Improve the management and operational skills of Pokdarwis members.
2. Ensure Better Visitor Service: Provide better service to tourists.

3. Optimize Local Tourist Destination Potential: Maximize the potential of local tourist destinations.

Description: Managing and enhancing tourism facilities such as trekking trails, rest areas, or visitor information centers to improve the comfort and safety of visitors.

1. Improve the quality and sustainability of tourism facilities.
2. Provide amenities that support a positive tourist experience.

3. Ensure facilities are safe and comfortable for visitors.